Casa Shamuzzi in the press

Tuesday May 17 2011


On the 16 of Febuary 2011 `Gulf News`, published in Dubai, released an article about the latest division of Stars Dome Group, Casa Shamuzzi – Eco Luxury Furnishing.

Stars Dome Group CEO Sofia Zigangirova spoke to Gulf News about Casa Shamuzzi, how the brand is expanding now and what are the future plans. `I see an opportunity and capitalize on that by executing it differently to anyone else` – said Sofia on what it take to transition Casa Shamuzzi into reality.

`In Dubai, we have our retail showroom and we are also discussing projects with both hotels and developers` – says Sofia. `Our business model is very simple and we like to keep it that way. We have weathered the financial crisis well and have positioned ourselves to take advantage of the upturn`.

The retail push as crystallized through Casa Shamuzzi could see the launch of at least 10 outlets this year itself. Terms have been already agreed for 3 of them. ` In addition to the retail market locally, the global one for interiors is forecast to be close to 200 billion USD in the next 2 years with the GCC estimated to attract around 40 per cent of this` – explains Sofia.

At the end Sofia gave away a secret of her success: `Great ideas, a great team, professional management, loyal partners and happy, loving family`.

Another article was published in Inside Out, a Dubai-based, high-end interiors and property monthly magazine. Inside Out describes Casa Shamuzzi furniture as `distinct design` and `attainable luxury`. The article gives a review of the brand and describes its new collection. The full article you can find in issue 85, February 2011.