CASA SHAMUZZI: NEW AND EXCLUSIVE FURNITURE FOR DUBAI – AND BEYOND

Tuesday May 17 2011


New collection unveiled at INDEX 2010

Global aspirations for `attainable luxury` brand

Dubai, 7 November 2010 …. Casa Shamuzzi, a new, Dubai-based luxury furniture brand and the latest addition to the Stars Dome Group of companies, will unveil its new collection at INDEX 2010 (stand A321, hall 8) this week.

Casa Shamuzzi, the work of world-renowned Italian designer Roberto Serio, brings a new range of distinctive home furniture to the Middle East, where parent company Stars Dome has been based since 2004. The collection, described by the firm as ‘attainable luxury’ comes in three distinct ranges: Noir, Perlage and Gold, with items available in a number of sizes to suit large and small homes.

Sofia Zigangirova, CEO of Stars Dome Group, said: Casa Shamuzzi is a natural progression for our company, and we are proud to call Dubai its home. The MENA region is a huge market for home interiors, and we plan to expand our business through a network of agents in the Middle East, Russia, Kazakhstan and beyond as our brand takes hold. In addition to the residential market, there is significant potential in the hospitality industry: we are setting our sites on providing interior furnishings for hotels and serviced apartments across the region.

`Our furniture, the product of a passion for fashion, is deliberately and daringly different. While our Noir, Perlage and Gold collections each have their own unique identity, they all carry the Casa Shamuzzi hallmark of Italian-inspired, Dubai-born quality design and finish, with eco-friendly touches such eco leather on many items.`

Roberto Serio, the designer behind the Casa Shamuzzi collection, added: `I was drawn to Casa Shamuzzi because of its passionate yet down to earth approach to elegance, opulence and glamour. This collection adds a new dimension to the interior look and feel of any home, be it a palatial villa or a studio apartment. It’s an exciting brand with an exciting future, and I am delighted to be a part of it.`

To find out more, visit Casa Shamuzzi and meet Roberto Serio on stand A321, Hall 8 at INDEX, taking place 8-11 November 2010 at the Dubai World Trade Centre. Or, browse the Casa Shamuzzi e-brochure at www.shamuzzi.com

About Casa Shamuzzi’s Noir, Perlage and Gold collections

Noir: where glamour meets romance Capturing the essence of Hollywood and the romance of Paris, Noir is a reflection of the past with an eye into the future. Reflecting the unmistakable lines of a black Cadillac, Noir is a collection of stylish lines from stylish cities: an appreciation of the finer things in life, combining luxurious comfort and sophistication.

Perlage: refined opulence Perlage represents sheer indulgence in a range of beautifully crafted furniture in creamy, pearly tones. Combining supreme comfort and sophisticated style, Perlage sets a new benchmark for opulence, with each piece designed to be savoured and to create a lasting impression of success and refined taste.

Gold: the elegance of grandeur Gold`s beautiful range reflects prestige through a style that sets a relaxed mood in soothing, warm tones. With the finest attention to detail from the finest levels of craftsmanship, Gold encourages relaxation and reflection to enrich lives. www.shamuzzi.com

About Stars Dome Group

Founded in 2004, Dubai-based Stars Dome Group has divisions in real estate, interior design and hospitality. It is the holding company for Stars Dome Realty, one of the leading full service real estate firms in Dubai and of luxury furniture brand Bagnaresi. Stars Dome design consultants are among the most sought after in the emirate. www.starsdome.com

About CEO Sofia Zigangirova

Sofia Zigangirova was born in St Petersburg, Russia. After studying in Kazakhstan and the United States, she moved to Dubai in 2004 to set up the Stars Dome Group, with the aim of setting a new benchmark in excellence, innovation and creative flare in the luxury property market, through its real estate and interior design businesses. Sofia is currently studying for a PhD in Human Resources.

About Roberto Serio

World renowned designer Robert Serio was born in Palermo, Sicily in 1966 and, during his 20 year career, has designed interiors for royalty and world leaders, including the Presidents of Italy, Spain and Egypt. Considered a unique, genius designer as one of the leading activist designers in Milan, he is well known for his imaginative, innovative use of new materials, including wood, iron, ceramics and resin. Roberto`s commitment to being meticulous and dynamic is reflected his work and a hallmark of his artistic impression, which can be found in every piece of Casa Shamuzzi furniture. www.robertoseriodesigner.it